Designing Better Development with 360° Feedback
Best Practices + Live Demo for SMEs
Watch the Full Webinar
Get instant access to the complete 60-minute session.
What This Session Covers
Whether you missed it live or want to revisit the demo, here's what Ines and Avinash walked through.
Why Most 360s Don't Lead to Development
The gap between collecting feedback and changing behaviour, and the design decisions that determine whether a 360 creates genuine insight or just a report nobody acts on.
Running 360s Without a Big HR Team
Practical approaches for SMEs and lean HR functions: how to launch feedback programmes at any scale without the admin burden that makes most teams avoid 360s in the first place.
Connecting 360 Feedback to Real Development Plans
How to move from a feedback report to a targeted development plan, including how Esendia's platform links 360 results directly to coaching, development goals,
Building the Business Case for 360 Feedback
The metrics and framing that work when you're making the case internally. What leadership teams want to see, what finance teams want to see, and how to connect 360 investment to outcomes.
What Good 360 Design Actually Looks Like
The questions to ask before you build a single survey item: who it's for, what it's connected to, and how to make the output something leaders find credible and useful.
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Live Platform Demo
A real walkthrough of the Esendia platform, from configuring a 360 and inviting raters to generating reports and tracking development progress. No slides, no screenshots, the actual tool, live.
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Speaker
Ines Wichert
We’re thrilled to welcome Dr. Ines Wichert, MD of Esendia and author of Accelerated Leadership Development.
Questions This Webinar Answers
The questions HR and L&D leaders most commonly ask about 360 feedback, all addressed in the demo.
Is 360 feedback actually worth the effort for a small HR team?
Yes, when it's set up well and connected to something. The effort in most 360 programmes comes from manual admin: chasing raters, collating responses, formatting reports. The session shows how Esendia's platform automates all of that, so the HR team's time goes into the development conversations rather than the logistics. For SMEs specifically, this is the difference between 360 being a viable tool and it being too heavy to run.
Q: How do you make sure leaders actually do something with their 360 feedback?
This is the most important design question, and the one most organisations skip. Feedback that isn't connected to a coaching conversation, a development plan, or a clear next action tends to be read once and forgotten. The session covers how to structure the post-feedback conversation, how to build the development plan directly from the report, and how Esendia's platform links feedback results to ongoing development goals so leaders can track their own progress rather than waiting for the next review cycle.
What makes a good 360 survey question?
The session covers this directly. The most common mistakes are questions that are too vague to be actionable ("demonstrates leadership"), too double-barrelled to be useful ("communicates clearly and builds trust"), or so numerous that rater fatigue sets in and quality drops. Good 360 questions are behavioural, specific, and tied to the capabilities that actually matter for the role. The session includes practical examples and a checklist you can use when designing your own.
Can the Esendia platform integrate with our existing HR systems?
The live demo covers the platform's setup and workflow in full. For specific integration questions relevant to your systems, the best next step is a one-to-one conversation with Avinash, book a demo via the link below and he can walk through your specific setup.
How is Esendia's 360 different from other tools on the market?
Most 360 tools are standalone feedback tools. Esendia's platform connects 360 results directly to development planning, coaching, programme tracking, and succession planning — all in one place. This means feedback doesn't sit in a separate system that nobody revisits. It becomes the starting point for a continuous development loop. The demo shows this connection in practice, not just in theory.